It's the twice-a-year season when gorgeous models grace runways with the season's new looks. It's glamorous and fashionable, and we all want in. How do bloggers & influencers fit into this high-fashion event? Today we're breaking down the full scoop on NYFW and how to addend as a blogger.
There are TWO types of NYFW Shows, Industry shows and open-to-the-public shows. Industry shows are open only to buyers and press - which sometimes includes bloggers if you're there for press coverage / posting. Open-to-the-public shows are ticketed and open to anyone. As a blogger it's usually pretty easy to get a press pass or comp'd ticket to these shows, even if you're small. Both types of shows are put on by producers (listed below). Many of these feature up and coming designers and the IMG shows are usually considered the "official" NYFW shows as in they have many of the bigger designers and run the NYFW.com platform.
Here’s a list of producers who create shows during New York Fashion Week.
Should I go to NYFW? How do I know I'm "ready"?
Any blogger can attend NYFW and have it benefit them - as long as it fits your niche and audience and you are willing to put the work into planning to make it worthwhile. You can access shows with up-and-coming designers and connect with them as you both work to grow. You can also reach out to local brands for collabs, shoot some adorable pics and create great content, meet tons of other bloggers, and even network with PR firms while you are there. You might not be able to access any of the big designers and it does take planning to make it worth it, but if it is your dream than go for it!
Prep tips: What should you do to get ready?
Whether you plan to go in an upcoming season and are reading this post just to scope it out or already have your trip booked and have barely started pitching, there are some things you can do to get ready. First, start local and cover fashion-related content in a way where you can leverage this as experience. Whether you cover a local runway show or interview a fashion designer on your blog, you should have some relevant fashion content that shows its something that fits into your content calendar and resonates with your audience. You can't expect to get access to bigger designers if you have no experience covering something similar so start small and build up experience. If you plan to go next year, then cover some fall runway shows in your own city this year.
Getting ready tips for pre-pitching really consist of just making sure your content is lined up and you have relevant pieces as well as making sure your media kit and pitch are solid before you just start pitching. You can even make a list of what your goals for going to fashion week are and how you will share the experience with your audience. Because if it's just to attend runway shows or because it sounds glamorous, I can promise you that reason is not strong enough to justify all the hard work and planning it takes.
How to I get into shows?
The short answer is that you have to pitch your pretty little heart out (stay tuned for a pitch template, coming up next). This takes finding the right contacts and reaching out to let them know how you can serve them and support their show - a.k.a. why you'd be an asset if you attended. Finding contacts is hard work, we're talking hours of googling and reaching out. But to give you a one-up, we partnered with Polished Press to give you access to the NYFW Contact list for 20% off - just use code MHSBABE. This code is not member exclusive - so feel free to share with your blogger friends - and it also works for the Pitch Templates or Bundle if you're interested.
Ok so now for some insider tips about how to get into shows:
What do you think? Have questions or ideas? Leave a comment below or use #myhautesociety
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