A guest post by Lindsey of The Nomis Niche
How did you get started as a blogger?
I've always loved fashion and putting outfits together, so when I found out that fashion blogs were a thing, I knew I wanted to be part of it. I started a blog on blogspot in 2014, but didn't really do much with it. I was working long hours at my job and wasn't able to post much on the blog. In 2016 I decided to take things seriously. I quit the job that was making me miserable, bought The Nomis Niche domain, learned how to set up a blog on WordPress, and bought a decent camera. I found little jobs to supplement my income while still allowing me to focus on my blog. It was the riskiest thing I've ever done, but I'm so happy I did it!
What is your favorite part about being a blogger in the fashion space?
I love making connections with other bloggers. I've already met so many amazing women here in Las Vegas. I hope to meet more from other cities as well! Making money while doing something I love is also a MAJOR bonus!
What inspired you to create a blog?
I had been reading a lot of blogs that featured clothing and accessories that were out of my budget. I was determined to "get the look for less" and show other women how to do it too. I started taking my clothes from the East Coast (I'm originally from Pittsburgh) and mixing them with my west-coast pieces to create daily outfits. Some of the outfits were pretty laughable, but I was proud of them - and this blog gave me a place to show them off. It was also a great excuse for my shopping habit. Ha!
We think it's so cool that you're also the TV host of an entertainment/lifestyle show called Las Vegas Now. How do you find time to fit in all your photo shoots?
My husband, Mike, takes all my photos (God bless him!) so it's a balancing act of finding a time that works best for his schedule and mine. Most of the time we'll go out on a Saturday or Sunday and shoot a few outfits at different locations. I also always grab my camera if we're going out to dinner or running errands. You never know if there's going to be a cool building close by that works with your outfit!
You announced your pregnancy a few months back, Congratulations! How have you seen your style evolve since then?
Thank you! It's been a learning curve for sure. I'm lucky that my "awkward" phase was during the winter, so I was able to hide the extra pounds with oversized sweaters and coats. But, once the bump popped I wanted to show it off! I normally don't wear tight clothing, but tighter dresses look so cute with a baby belly. I've also created a "maternity wardrobe" which consists of comfortable dresses, maternity bottoms, jackets, and anything from my regular closet that still fits. It makes getting dressed in the morning so much easier when you have a curated closet. It also saves me the frustration of trying things on that don't fit. I do miss my high waisted jeans though. I'll be excited when we can reunite in a few months 🙂
What are your top 3 can't-live-without accessories?
My red Gucci Soho Disco bag
A pair of black Public Desire studded sandals that I wear EVERYWHERE
My Ray-Ban circle lens sunglasses which make an appearance on Instagram far too often
What is your favorite brand of lip products and why? Feel free to share your favorite color too!
My favorite beauty topic! My go-to nudes are "Velvet Teddy" and "Whirl" from MAC - and you have to get the "Whirl" lip pencil too! They look great alone or mixed and are perfect for everyday wear. My favorite deep red is "Diva", also by MAC. And if you're looking for a long-wearing bright red - try Flower Cosmetics Beauty Miracle Matte Liquid Lip in "Crimson Touch". It's light, bright and perfect for spring/summer.
You have grown your following so organically. What tips do you have for bloggers just starting out on how to grow?
I would say to be patient, but not complacent. When I started my blog and Instagram I treated it like a full-time job. It was before Instagram had it's helpful analytics, so I was keeping track of how many times I was posting, the time of day I posting, and what pictures people seemed to like the most. I would look over everything at the end of each month and make the necessary changes. Also, consistency is key! I try to post at least one picture a day on Instagram and two to three times per week on my blog.
What advice do you have for bloggers trying to juggle it all with having a full-time career and a busy blog life?
I would say time management is so important. I'm basically an 85 year old woman and still use an old-school day planner. It's the only way I can keep everything in order. I use Mondays to plan out the rest of my week and I write my daily to-do list the night before. Yes, blogging is fun, but it's also a job. You have emails you need to respond to and brand deadlines to meet. In the beginning, I was going to bed at 2am and waking up at 6am... but I loved every second of it! Now, I force myself to "unplug" at dinnertime so I can spend time with my husband. Once the baby comes I"ll have to figure out a new schedule that works for all of us. Truth is... I love the grind. It can be overwhelming at times, but busy is good!
What are some do's and don'ts of blogging?
Do take a break when you need one. There have been times when I take a one week hiatus to decompress. Just let your followers know what's going on and when you'll be back.
Do stay positive and remember why you started a blog in the first place... because you love it!
Do make connections with other bloggers and brands. Yes, it's an online business, but you still need to form face-to-face real-life relationships.
Do write good content. Helpful blog posts are the best blog posts. With the blogging world as saturated as it is, simply writing about your outfit may not be enough anymore.
Don't compare yourself to others. It's a slippery slope that only leads to anxiety.
Don't plagiarize. You can gain inspiration from other bloggers, but make it your own and make it better.