MONDAY BLOGGER MOMENT: Blogger Interview with Brittany of The Cashmere Gypsy

1024 768 Brittany Pillard | The Cashmere Gypsy
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A guest post by Brittany of The Cashmere Gypsy

Blog Info:

What was the reason behind starting The Cashmere Gypsy?

I started posting online and making YouTube videos when I was in law school. It was a time when I felt very constricted creatively and I was aching for an outlet of some sort. Since I had loved and experimented with style and beauty from a young age, my friends often gravitated to me for beauty and style advice. Although it sounds strange to say, this made posting online feel quite natural to me! It made me feel great that I might be able to help other women feel their best, even in some small way.

'The Cashmere Gypsy' title comes from my life growing up in various places and my love for traveling and exploring. I was also inspired by the fact so many women in our society today are 'gypsies' in their own lives; fulfilling various roles and wearing so many hats within their families and communities. Women are such strong and versatile creatures. I'm constantly in awe of what we are able to juggle and accomplish.

 

How has your blog evolved over the last few years?

I think when I went full-time with my site I definitely felt the pressure to take on as many projects as possible to make an income and therefore it was more difficult to stay true to my brand. It's evident when you scroll Instagram many bloggers feel the same way; that pressure to say 'yes' can often destroy originality and creativity and leave us with these cookie cutter accounts where we're all promoting and wearing the same thing.

Lately I've been on a mission to really get back to what inspires me and what makes me tick. I want to create original content for my readers and inspire them with new places they haven't seen on everyone else's feeds. It's difficult, because I find that staying true to my vision for TCG often means saying 'no' to certain collaborations but in the end it's worth it because I'm able to provide my readers with quality content I feel great about and can look back on with pride. In the end, our originality is the only thing that sets us apart.

 

What drew you to the fashion & beauty industry?

My interest in fashion and beauty was with me from a young age. I was born in a very small town with a population under 10,000 people and I remember cutting apart fashion magazines to create vision boards in my bedroom and trying to recreate the makeup of my favorite celebrities with my little Caboodles box of beauty products! I was always very imaginative and creative. I remember a particular sleepover party when we created makeup and fashion looks and mine was a very pale, almost haunted look with dark eyes and lips! Some of my friends were horrified, but looking back I'm glad I stuck to my original vision (despite how unattractive it probably was) and saw my "look" through to the end, especially at an age when peer pressure usually takes over.

In between law school years I attended FIT in New York and after I graduated I did another program at FIDM in Los Angeles. Studying the business side of the fashion and beauty industries made me appreciate them even more. I love the fact both of these industries are dominated by women as well.

 

How do you incorporate feedback from your fans/followers?

If you watch my Instagram Stories, I'm very open with my readers. I like chatting with them via DM or in my Instagram comments. I genuinely WANT to know what they think and I enjoy hearing their ideas, opinions, and requests. (I find the poll feature on Instagram Stories to be particularly useful for this!)

For example, my readers have told me they want more makeup tutorials. I've procrastinated doing them, because filming and editing video content takes SO incredibly long. But I know it's important to my readers, so more makeup tutorials are on my to-do list for 2018. Their feedback drives a lot of my content decisions.

 

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Style/Beauty Trends:

You're always trying out the newest and greatest products. What's you favorite beauty trend for 2018?

Lately I've been noticing and loving the overall interest in skincare. Before, it was all about covering blemishes and hiding skin issues with lots of makeup. I think the popularity of the natural makeup look has encouraged us to take better care of our skin and really invest in it. Some of my favorite beauty "trends" are facial oils, multi-masking, micro-needling, and growing full, natural brows. Honestly, I've been seeing so many women out and about looking so fresh and glowy and dewy - it's inspiring! (And definitely reminds me to do my skincare routine each night!)

 What are your top 3 personal "style rules"?

Come on, there are no rules! Haha okay, okay...

really love pairing black with camel or cognac; I think it creates a really upscale, luxe look.

I would always rather be overdressed than underdressed. If I'm in doubt about a dress code, I often add my favorite fedora and a chic silk scarf I can take off if I find the event is more casual. These little accessories can sometimes make all the difference!

Beautiful, well-fitted undergarments can change your life. They make clothes look better, and most importantly, they make us feel better.

 

 Who is your style icon?

I have many. Elizabeth Taylor has been such an inspiration to me from a young age; I recently found my high school diary and I was writing about her hair, makeup, and hourglass figure even then! Meghan Markle is someone who really gets chic, professional attire right; she always looks polished with just the right amount of cool. And for spring and summer inspiration, I like looking at photos of Jane Birkin and Brigitte Bardot.

 

Advice/Tips:

You have been blogging since 2015, how have you seen the blogging world change?

The influencer industry as a whole is so new; it's been fascinating to watch all these changes happen so quickly as it transforms into what it will become. The worst part? Any time an industry is saturated, it becomes difficult to stand out and be recognized. People feel the pressure to copy and do what everyone else is doing, to resort to measures like buying followers to get ahead, or to be ruthlessly competitive. The best part? The world is beginning to recognize influencer/digital marketing as a real business and are starting to appreciate the value of our content and the relationships we build with our audiences. Remember the Progressive commercial making fun of Flo being a blogger? Now Harvard has done a case study on The Blonde Salad. It's really impressive to see how far blogging has come and I'm even more excited to see where it's headed.

 

You  saw a ton of growth in the very early stages of your blog which is amazing! What tip(s) can you give our community on how to find that growth or on what you did that you think really hit it?

The influencer industry as a whole is so new; it's been fascinating to watch all these changes happen so quickly as it transforms into what it will become. The worst part? Any time an industry is saturated, it becomes difficult to stand out and be recognized. People feel the pressure to copy and do what everyone else is doing, to resort to measures like buying followers to get ahead, or to be ruthlessly competitive. The best part? The world is beginning to recognize influencer/digital marketing as a real business and are starting to appreciate the value of our content and the relationships we build with our audiences. Remember the Progressive commercial making fun of Flo being a blogger? Now Harvard has done a case study on The Blonde Salad. It's really impressive to see how far blogging has come and I'm even more excited to see where it's headed.

 

You recently opened up about the craziness behind blogging and how your world was going a hundred miles and hour. What advice do you have for keeping it real and knowing when too much, is too much?

Everyone has a different threshold for how much they can juggle at one time and that was one of the most difficult things for me to learn this year. My father is someone who can somehow juggle a million different projects and tasks, all with the weight of the world on his shoulders. It's impressive. But I was putting even more pressure on myself when I realized I was struggling; it was like a vicious cycle.

For me personally, I know I'm taking on too much when my health and relationships are compromised. If I'm putting off exercise and self-care consistently or I'm neglecting my loved ones I know I'm trying to juggle too much and I just have to pull back a bit until things are more balanced. It's so important to check in with ourselves regularly. I have to remind myself to put my priorities first; if I'm sick and exhausted all the time I can't really be there for anyone else or put out great work. We only get this one life and I realized I didn't want to look back and regret not taking a walk with my dogs or spending time with my husband because I was stressing myself out over "doing it all".

I think we focus too much on perfection as a society. And sometimes we just have to get the job done and let our idea of 'perfection' go. There's a great quote from Sheryl Sandberg, "Done is better than perfect." I'm definitely embracing that sentiment this year.

What do you think? Have questions or ideas? Leave a comment below or use #myhautesociety

 

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Monday Blogger Moment with Brittany of The Cashmere Gypsy
Monday Blogger Moment with Brittany of The Cashmere Gypsy
Monday Blogger Moment with Brittany of The Cashmere Gypsy
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Brittany Pillard | The Cashmere Gypsy

The Cashmere Gypsy is a quickly-growing fashion and lifestyle destination, launched in 2015 as a space designed for women seeking inspiration and honest advice about fashion styling, beauty trends, travel destinations, and interior decor. We believe in dreamy dresses, flowing fabrics, classic beauty, a touch of Parisian charm, endless femininity, and a touch of romance. To my longtime readers, welcome back… And to those of you who have recently discovered The Cashmere Gypsy, thank you for stopping by! Please subscribe to The Cashmere Gypsy to receive my weekly newsletter with exclusive information on sales, coupon codes, announcements, and the latest on TCG.

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