Instagram stories are an amazing way to create content and connect with your audience in a really authentic way, but are you using them to their fullest Here are 3 ways to make the most of your Instagram stories as an influencer.
Let your followers in on your everyday life
Don't get us wrong, we LOVE a gorgeously curated Insta feed, but they can sometimes leave you wanting to know a little bit more about the person behind it who is putting it all together.
Unlike a beautifully curated feed, you don't have to be "on" all the time with your Instagram stories. They are a perfect opportunity to let your realness show and give your audience a little let in to your everyday life that might not be as glamorous as your feed. At the end of the day, your audience is following because they like YOU and want to know what you're up to.
Stories are the perfect opportunity to get real with your followers because they're only up for 24 hours. Because of this, it lets your followers keep up with what you're doing - almost in real time. They can tune into your day and check out what you're up to as it's happening. This also means if you don't like what you posted, it's not going to clutter your gorgeous feed forever.
What are some things you haven't shared with your followers about yourself that they might really benefit from? Can you think of any story ideas that might accomplish this in a creative way? You can also snag the templates below for an easy way to share some fun facts about you with your followers.
Get to know your audience
We often find ourselves doing some guesswork when it comes to our audience. What do they like? What do they want? But if we really want to know what's going on in our follower's heads, there is only one way to know for sure.
At some point we have to stop guessing and actually ask them. We have a guide all about how to get started surveying your audience to get you started, and Instagram stories can be a great tool for getting to know exactly what your audience wants and needs. Use the poll tool to ask your audience and see what they think.
The audience survey guide has all kinds of question ideas, or your can make it simpler by asking them how they feel about what you're wearing, which post topics you're thinking about, etc.
Ask your audience
This guide will walk you through why audience surveys matter, how to get the most out of them, different kinds & examples of survey questions, and how to set up your survey. Plus it covers how to promote your survey and analyze the results.
Monetize your influence
One of the easiest ways to monetize your IG stories is through using affiliate links in your swipe up story. Link to what you're wearing, current faves, or products you just purchased by adding in your affiliate link and directing your followers to swipe up. Just like on Pinterest,
The type of link you use will depend on your audience's behavior and purchase decisions. Opt for commission-based affiliate links (like RewardStyle) if your audience readily purchases the products you recommend. If your audience is more of a look but don't buy crowd or the product is in a high price range, choose click-based links from programs like ShopStyle. Just make sure you're disclosing that the link is an affiliate link, using #affiliate for example.
Don't have swipe up links on your stories?
You can still monetize with brand collaborations. Instagram stories are a great option for brands because they are super effective: they are more engaging than posts and work for brands with a low budget. We've built an Instagram story rate calculator to help you figure out what to charge for sponsored stories and live sessions.
In terms of collaborations, stories are also a great way to "overdeliver" when working with a brand. If the collab includes just one Instagram post, throw in a story or two and give the brand an extra shout out. It shows them that you're willing to go above and beyond in your partnerships. You can also leverage stories to work with brands you otherwise might not be able to fit in.
You can also leverage stories to work with brands you otherwise might not be able to fit in. If you only have room for sponsored posts in your feed between posting about your life and the things you love, or if a brand can't afford your sponsorship rate, you can still accept the gifted product and feature it in a sponsored story or share about an event you attended as an influencer.
This is perfect for when the brand's product is low-value and might not make sense to feature in a full Instagram post or the product fits your life but not your feed, and you still want to be able to support the brand and share the product with your followers.