What we're covering:
What they are
What do they do?
It's intentionally a two step process where first it authenticates the website aka guarantees visitors its not a fake or spammy site then it also encrypts any data being transmitted.
What does it look like?
Sites will have https instead of just http at the beginning (HyperText Transfer Protocol vs HTTP Secure). It will also say secure in green with a little lock icon in your browser.
Why you need one?
- Google chrome now starts to warn people with a security message if your site doesn’t have an SSL certificate which means it looks spammy and not trustworthy
- If you want to see how this will affect you specifically just log into your google analytics and look at how much of your traffic is chrome users
- Not only that if you collect personal info like emails for a newsletter, you absolutely need one
- It also gives you better stats like processing referral sources better so you can more clearly see where traffic is coming from vs it being all lumped into “direct traffic"
How to get it:
- A: No, it will actually make it faster
- A: Yes, within google its a positive ranking factor and theres a strong correlation between the very first search results having https