10. Creative Brief
A big picture concept or write-up of ideas that gives a general direction for the content. It can include things like brand messaging and some details about the types of things to be included in the content. The goal of a brief is to ensure bloggers and influencers stay true to the brand's goals whether that means aligning with the brand's standards or creating content that will achieve the best engagement and results for the brand.
09. Conversion / Conversions
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