018: Leveraging Influencer Platforms to Build Long Term Brand Relationships with Obvious.ly Founder & CEO Mae Karwowski

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On this week's episode of the Blogged Podcast, we sit down with Mae to talk about how bloggers can leverage influencer platforms to build long-term relationships with brands, how repeat collaborations with the same brand are good for influencers, and the benefits of outsourcing collaboration logistics by using an influencer platform. 

Mae also shares some of the challenges and advantages of being a female CEO, as well as ways to manage brand expectations, and how she sees the influencer marketing industry evolving going forward.  

Mae Karwowski is the founder and CEO of Obvious.ly, a technology-driven influencer marketing platform that launched in 2014. Through Obvious.ly, Mae has worked across thousands of campaigns. By building and cultivating influencer communities​ ​for hundreds of brands, ​she has multiplied her clients' networks from 10 to 10,000. Obvious.ly’s platform enables them to identify influencers, track progress, scale campaigns, measure success and refine for future activities. Their HQ is located in New York City, with offices in Los Angeles, Paris, San Francisco and Sydney.

Prior to starting Obvious.ly, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, UGG, and Coca-Cola with the agency 360i. She graduated from the University of North Carolina at Chapel Hill with a Bachelor's in Philosophy. She currently lives in Manhattan and loves all things corgis.

 Related Resources:

Join Obvious.ly as an Influencer

 

Find your blogger community!

Become a My Haute Society Member HERE

 

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Find MAE / OBVIOUSLY:

Obvious.ly Website  // Obvious.ly Instagram // Mae's Instagram  

Blogged Podcast:

Website: https://myhautesociety.com/blogged

#BloggedPodcast

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blogging podcast | influencer platforms | brand collaborations | mae from obviously | influencer marketing podcast | blogged podcast | my haute society

blogging podcast | influencer platforms | brand collaborations | mae from obviously | influencer marketing podcast | blogged podcast | my haute society
blogging podcast | influencer platforms | brand collaborations | mae from obviously | influencer marketing podcast | blogged podcast | my haute society
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We’re Cara & Tabitha the bloggers behind the My Haute Society Influencer Community. We started this community as a place for bloggers and influencers to connect in an authentic way, but also to be supported with the resources they need to excel as a content creator. My Haute Society is a community for bloggers and influencers. We have amazing resources to help you grow your blog and succeed as an influencer. Teaching you tips, tricks and industry best practices. We also host events to help connect brands and influencers in meaningful ways that can lead to amazing collaborations.

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