On this week's episode of the Blogged Podcast, we sit down with Mae to talk about how bloggers can leverage influencer platforms to build long-term relationships with brands, how repeat collaborations with the same brand are good for influencers, and the benefits of outsourcing collaboration logistics by using an influencer platform.
Mae also shares some of the challenges and advantages of being a female CEO, as well as ways to manage brand expectations, and how she sees the influencer marketing industry evolving going forward.
Mae Karwowski is the founder and CEO of Obvious.ly, a technology-driven influencer marketing platform that launched in 2014. Through Obvious.ly, Mae has worked across thousands of campaigns. By building and cultivating influencer communities for hundreds of brands, she has multiplied her clients' networks from 10 to 10,000. Obvious.ly’s platform enables them to identify influencers, track progress, scale campaigns, measure success and refine for future activities. Their HQ is located in New York City, with offices in Los Angeles, Paris, San Francisco and Sydney.
Prior to starting Obvious.ly, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, UGG, and Coca-Cola with the agency 360i. She graduated from the University of North Carolina at Chapel Hill with a Bachelor's in Philosophy. She currently lives in Manhattan and loves all things corgis.
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