On this week's episode of the Blogged Podcast, we sit down with James Nord for a fresh perspective on influencer marketing. In part 2 of 2, James talks about the logic and necessity of social media algorithms and how to use them to your advantage, and a little about how connection, value creation, and stand-out content are the secret to creating authentic engagement. We touch on comment pods, social growth strategy, and why going-full time may not be the ultimate goal for you as a blogger. James also shares insight into how influencer marketing has changed and what influencers can do to make the industry better.
We also talk about what it means to have true influence, how to use your platform and following responsibly to influence your audience on issues you care about - not just influence their purchase behavior, and why you should occasionally share things you don't like alongside products you love.
James Nord is the Co-Founder and CEO of Fohr Card, which builds technology that helps brands and influencers work together more efficiently. Fohr Card uses millions of data points and fairly complex algorithms to help make the best influencer recommendations, set fair market pricing and report on the efficacy of a brand's social-media campaigns. Over the last 3 years, Fohr Card has paid out millions of dollars to their influencers and helped brands like Chanel, Louis Vuitton, Estee Lauder and Jaguar improve their influencer strategy. Prior to starting Fohr Card, James was one of the most followed photographers on Tumblr and leveraged that following into a lot of free clothes and gigs with Oscar de la Renta, Thom Browne, Puma and Stella Artois.
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