On this week's episode of the Blogged Podcast, we sit down with James Nord for a fresh perspective on influencer marketing. In part 1 of 2, James shares his origin story, a little bit about how he got into the influencer space, and what led to him co-found FOHR Card. We also talk about the importance of being growth-minded, the logic and necessity of social media algorithms and how to work with them, as well as how to organically share products with your audience through your sponsored content.
James Nord is the Co-Founder and CEO of Fohr Card, which builds technology that helps brands and influencers work together more efficiently. Fohr Card uses millions of data points and fairly complex algorithms to help make the best influencer recommendations, set fair market pricing and report on the efficacy of a brand's social-media campaigns. Over the last 3 years, Fohr Card has paid out millions of dollars to their influencers and helped brands like Chanel, Louis Vuitton, Estee Lauder and Jaguar improve their influencer strategy. Prior to starting Fohr Card, James was one of the most followed photographers on Tumblr and leveraged that following into a lot of free clothes and gigs with Oscar de la Renta, Thom Browne, Puma and Stella Artois.
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