On this week's episode of the Blogged Podcast, we're talking with Katherine McDermott about tips for pitching and negotiating with brands on blog collaborations, some ways you can stand out to brands before, during, and after campaigns, and some insider tips for mastering PR as a blogger.
Katherine is the creator of the blog + PR firm, Slightly Savvy PR - which specializes in blogger + influencer relations and press + media. On Slightly Savvy, that behind-the-scenes insight is brought directly to content creators.
Before launching her own firm, Katherine managed the brand of an Inc. 500 Fastest Growing Company while landing press in Buzzfeed, Forbes, Good Morning America, and more. Now, she works with major brands to develop influencer strategies, generate publicity around launches, and create award-winning public relations campaigns.
Resources from this episode:
Pitching Mistakes & How to Fix Them (My Haute Society)
PR Pitch Workbook: Get press for your blog (My Haute Society)